How to Create a "Content Project" in Propel

How to Create a "Content Project" in Propel

"Content Project" in Propel helps you streamline the process of creating PR materials by allowing you to generate AI-powered or manually written pitches and press releases in one organized space.

Here's a video walkthrough of the entire process:



Steps to Create a Content Project in Propel:

  1. Click “Start Project”.

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  2. Add the project name and select the related account.
    You can click the “Plus” icon anytime to add contributors to the entire project or individual tasks.
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  3. Click “Write Your Pitch”.

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  4. You can generate an AI pitch note by selecting the “Propel Standard Voice” or any other voice you’ve set up. You can also create a new voice based on a pitch you've already written.
    1. For an AI pitch note, write your prompt or a short description and click “Generate”.

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    2. Click “Save” to save your pitch note.

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  5. Alternatively, click the dropdown arrow to manually write the pitch, including the subject line and body.

  6. Click “Go Back to Project Checklist”. The buffering icon will turn into a green checkmark, indicating task completion.

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  7. Click “Write Your Press Release”.

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  8. You can generate an AI press release or manually write your own. Follow the same steps as “Write Your Pitch”.

That’s it! You’ve successfully created a Content Project, making your PR efforts more streamlined and impactful.

You can click “Convert to A–Z Project” to transform your Content Project into a full PR campaign.

Notes
You can click "Convert to A-Z Project" to convert your "Content Project" into a full-blown PR pitching campaign.


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