What are "Projects" in Propel?

What are "Projects" in Propel?

Propel’s Projects is your ultimate tool for smarter, faster, and more successful PR campaigns. Whether you’re starting from scratch or refining your current strategy, Propel’s pre-built projects make it effortless to manage every aspect of your PR process. Designed with simplicity and efficiency in mind, these projects save you time and allow you to focus on delivering outstanding results.

Watch our video guide for a clear, step-by-step explanation:


Media List Project

Create Targeted Media Lists with Ease

With Propel’s Media List Project, you gain access to a comprehensive and accurate media database. Build media lists effortlessly by:

  • Generating AI-powered lists for precise targeting
  • Manually adding contacts for customization
  • Uploading pre-existing lists or CSV files
  • Saving searches for quick access to preferred contacts

This tool ensures your pitches land in the right inboxes, helping you reach the journalists who matter most.

Content Project

Generate PR Content in Seconds

The Content Project streamlines the creation of high-quality pitches and press releases. Propel’s advanced AI can:

  • Generate professional drafts in seconds
  • Provide personalized content that boosts engagement by up to 3x

With everything organized in one place, Propel simplifies the entire process of creating, managing, and distributing your PR content.

Monitoring Project

Track Your Brand’s Impact in Real-Time

The Monitoring Project helps you stay ahead of the conversation by tracking:

  • Online, social, and broadcast mentions
  • Real-time updates through an intuitive dashboard

Setting up monitoring queries takes seconds, and Propel’s tools provide the insights you need to measure success and adjust your strategy effectively.

Pitching Project

Effortless and Personalized Pitching

The Pitching Project is designed to maximize efficiency and personalization. Key features include:

  • Seamlessly connecting your media lists
  • Creating and sending personalized pitches with just a few clicks
  • Building stronger journalist relationships through effective outreach

Save time and secure more coverage with Propel’s streamlined pitching process.

A-Z Pitching Project: Your Complete PR Campaign Wizard

The Ultimate PR Campaign Workflow

Propel’s A-Z Pitching Project guides you through the creation of full-blown PR campaigns from start to finish. This powerful workflow includes:

  • Generating AI-powered pitches with 3–5x higher response rates
  • Building targeted media lists with advanced tools
  • Managing and monitoring coverage outcomes effortlessly

With Propel Projects, you can revolutionize your PR workflow by saving time, increasing efficiency, and delivering better results. From crafting personalized pitches to monitoring your brand’s media impact, Propel provides all the tools you need in one intuitive platform. Whether you’re managing media lists, creating compelling content, or running full-scale PR campaigns, Propel’s Projects make the process seamless and effective.