How to Use Propel's "Media List Project" for Efficient PR Outreach

How to Use Propel's "Media List Project" for Efficient PR Outreach

With Propel's Media List Project, building the perfect media list is a breeze. Import contacts, create custom lists, and send personalized pitches—all in one place, saving you time and boosting your PR game!

Watch our video guide for a clear, step-by-step explanation:

 

Steps to Create and Manage Your Media List

  1. Go to the "Projects" tab.
  2. Select "Add New Project".
  3. Click the "Start Project" button under "Media List".
  4. Add the project name and select the related account, then click "Create Project".
  5. Click "Build Your Media List".
  6. Choose from several ways to build your media list:
    1. Media List: Displays your existing media lists.
    2. Add from Database: Add media contacts from Propel’s AI-powered journalist database.
    3. Add from My Contacts: Select contacts you've already added within your Propel account.
    4. Import from CSV: Upload a CSV file with journalists' contact information (ensure it follows the provided format). [Download sample CSV file]
    5. Create Contact Manually: Manually add journalists by filling in the required fields.
  7. Use the “Only Show Verified Contacts” option to ensure accurate journalist details.
  8. Leverage the "Prompt" tool to match your pitch or press release with the top 200 relevant journalists, prioritizing quality over quantity.
  9. Use filters to refine your results further. These include:
    1. Journalist Classification
    2. Reach
    3. Job Title
    4. Location
    5. Media Type
  10. Search for specific journalists or outlets using the "Name" or "Outlet" input field.
  11. Add journalists to your list. Simply check the desired contacts and click "Add to Media List".
  12. Review and manage your completed media list. It will display all the selected contacts for your campaign. 

With Propel's Media List Project, you have streamlined your outreach process, ensuring you target the most relevant journalists with verified contact details. This efficiency saves time, improves campaign accuracy, and ultimately enhances your PR efforts by reaching the right audience with impactful messaging.

Notes
You can click "Convert to A-Z Project" to convert your "Content Project" into a full-blown PR pitching campaign.

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