How to Use the Propel Gmail Plugin: Features and Options

How to Use the Propel Gmail Plugin: Features and Options

Propel's Gmail Plugin is a game-changer for PR professionals, making outreach more efficient and personalized.

Watch our video guide for a clear, step-by-step explanation:

Accessing Media Lists

  • Click on “Media Lists” to view all your saved media lists.
  • Select “This Media List” to use the list tied to your Pitching Initiative or choose another list to auto-populate your emails with the right journalists and contacts.
  • This feature ensures you’re targeting the most relevant audience with ease.

Using Templates

  • The “Templates” feature allows you to reuse pre-saved email messages for new pitches or follow-ups.
  • Simply select a template, and it will automatically load the email content, saving you time and effort.

Personalizing with Variables

  • The “Variables” feature enables you to personalize emails by inserting dynamic information such as the recipient’s first name, last name, publication, and location.
  • After hitting “Send”, verify these details in the dialog box to ensure accuracy.
  • Variables help you tailor each email, creating a personal connection without the hassle of manual edits.

Inserting AI-Generated Pitches

  • With the “Insert AI Pitch” option, Propel’s AI generates a polished pitch draft based on your inputs.
  • This saves you time by providing a professional starting point, allowing you to focus on refining the message.

Adding AI-Driven Intros

  • Use “Insert AI Intro” to generate a personalized introduction based on a journalist’s recent articles or topics of interest.
  • This feature helps you add a personal touch, increasing the likelihood of your email catching the journalist’s attention.

The Propel Gmail Plugin is designed to make your PR workflow smoother, faster, and more effective. By leveraging its features—media lists, templates, variables, AI pitches, and AI intros—you can maximize efficiency while maintaining a personal touch in your outreach.

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