Your PR agency (or PR department) would like to enable the Propel Business Outcomes dashboard. This dashboard uses Google Analytics to provide insights into the direct business outcomes of your PR efforts. Please follow the steps below to activate Business Outcomes.

Watch our video guide for a step-by-step explanation:

This process should be completed by someone at your company who has access to and is familiar with your Google Analytics account.

Before You Start

1. Ensure you have access to your company’s Google Analytics account.
2. Your PR agency (or PR department) should have provided you with a unique link to enable Business Outcomes. Keep this link handy.
   

Enabling Business Outcomes

1. Open the link sent by your agency in Google Chrome. You will see the Google sign-in (OAuth) screen.
2. Select the Gmail account that has access to your company’s Google Analytics.
   
   
   
3. Click Allow to grant Propel access to your Google Analytics.
   
   
   
4. Select the correct Google Analytics account, property, and view to use for Business Outcomes. Then click Save.
   
   
   
5. You will receive a confirmation message once the process is complete.
   

Wrapping Up

Congratulations! You've successfully enabled Propel Business Outcomes. Your PR agency or PR department can now report on the real impact of your PR campaigns using verified data from your Google Analytics account.