How Can Propel Help Improve Email Deliverability?

How Can Propel Help Improve Email Deliverability?

With advanced tools and intelligent features, Propel helps PR teams avoid common pitfalls, stay organized, and build stronger relationships with journalists.

Watch our video guide for a clear, step-by-step explanation:


  • Centralized PRM System
    Propel replaces messy spreadsheets with a centralized PRM system, allowing your team to manage all media contacts in one place. With full visibility into pitch history and journalist engagement, you can work smarter and more efficiently.
  • Avoid Over-Pitching and Double-Pitching
    Over-pitching can hurt your deliverability and relationships. Propel helps prevent this by letting you set custom rules from the “Firm Settings” page, ensuring organized and respectful outreach.
  • Advanced Unsubscribe Options
    Journalists can choose to opt out of emails from a specific sender, campaign, or your entire company—preserving trust while protecting your deliverability rates.
  • Hard Bounce Prevention
    Propel automatically flags contacts after a hard bounce, helping you avoid wasted effort and ensuring future sends go to verified addresses.
  • Native Email Plugins
    Propel’s Outlook and Gmail plugins send emails straight from your inbox, improving deliverability by avoiding third-party spam triggers.
  • Targeted AI Media Database
    Propel’s AI returns up to 200 highly relevant journalist contacts per search, keeping your outreach focused and impactful—no more scattershot pitching.

From preventing over-pitching to improving deliverability with AI targeting, Propel empowers PR teams to get results while protecting relationships. Smarter outreach. Better outcomes.