With advanced tools and intelligent features, Propel helps PR teams avoid common pitfalls, stay organized, and build stronger relationships with journalists.
Watch our video guide for a clear, step-by-step explanation:
Centralized PRM System Propel replaces messy spreadsheets with a centralized PRM system, allowing your team to manage all media contacts in one place. With full visibility into pitch history and journalist engagement, you can work smarter and more efficiently.
Avoid Over-Pitching and Double-Pitching Over-pitching can hurt your deliverability and relationships. Propel helps prevent this by letting you set custom rules from the “Firm Settings” page, ensuring organized and respectful outreach.
Advanced Unsubscribe Options Journalists can choose to opt out of emails from a specific sender, campaign, or your entire company—preserving trust while protecting your deliverability rates.
Hard Bounce Prevention Propel automatically flags contacts after a hard bounce, helping you avoid wasted effort and ensuring future sends go to verified addresses.
Native Email Plugins Propel’s Outlook and Gmail plugins send emails straight from your inbox, improving deliverability by avoiding third-party spam triggers.
Targeted AI Media Database Propel’s AI returns up to 200 highly relevant journalist contacts per search, keeping your outreach focused and impactful—no more scattershot pitching.
From preventing over-pitching to improving deliverability with AI targeting, Propel empowers PR teams to get results while protecting relationships. Smarter outreach. Better outcomes.
Email templates in Propel are a great way to save time and maintain consistency in your outreach. Watch our video guide for a clear, step-by-step explanation: Creating an Email Template Follow these simple steps to create your own email template: ...
Tracking email opens is a challenge, as the email standard does not have native support for open tracking. It is possible to send a read receipt, but these are intrusive, and only used sparingly. The industry consensus approach to open tracking ...
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Propel offers advanced unsubscribe options that give journalists more control over their email preferences, ensuring you respect their choices while maintaining a strong deliverability rate. Unlike traditional email systems, which provide only one ...
The more you pitch, the more you learn about the contacts you are pitching to. In Propel, much of this data is collected for you automatically. Below, you will learn about the types of data Propel collects about your contacts and how you can leverage ...