If you are a PR agency, an account represents one of your clients. You will create one account for each client.
If you are an in-house team doing PR for your company, the definition of an account is more flexible. Most in-house PR teams create one account for each brand. However, other possibilities exist. Consult with your Propel customer success manager to determine how best to set up your accounts.
Each pitching initiative/pitching list and media monitoring alert in Propel is connected to a single account, so you must create your accounts before you begin to create lists. To create an account:
Go ahead and create as many accounts as you need. You don't need to add all of your accounts at once – whenever it's time to create your first pitching list for an account, you can create the account then.
To learn more about creating an account, check out our Youtube tutorial.