Artificial intelligence (AI) is transforming the public relations (PR) landscape, offering PR professionals innovative tools to enhance their efficiency, effectiveness, and overall performance. Propel’s AI-powered solutions are at the forefront of this revolution, delivering capabilities that streamline workflows, personalize communications, and provide strategic insights.
When it comes to the Media Database, Propel’s AI matching technology leverages the latest in vectors and embedding rather than traditional text-based search, making it the most advanced tool in the industry. By using the Topic Prompt field, you can quickly identify the most relevant journalists and outlets, ensuring your pitches are always directed to the right people.
Taking personalization to the next level, Propel’s AI can automatically generate a personalized intro for each journalist. By featuring their most recent article, LinkedIn post, or other industry activity, the AI ensures your outreach is relevant and engaging from the very first line.
The AI intros would look something like this:
Propel’s AI-powered pitch and press release writer is designed to save you time while ensuring high-quality content. Trained on more than 5 million real pitches sent from Propel, including successful past examples, Amiga ensures that the pitches or press releases you send are not only well-crafted but also finely tuned to resonate with recipients.
And no, it doesn’t give you the vanilla chatbot content, in fact, you can train the system to write in the voice of any user or brand. This ensures your email pitches and press releases are consistent with your brand’s tone and style.
With our new feature to add an account with AI, you can get journalist recommendations and monitoring set up for your brand or client within seconds—just by dropping their website URL into the system. Propel even integrates AI-driven content creation into your everyday tools, offering plugins for Gmail and Outlook. This allows you to easily insert AI-generated intros, pitches, and press releases directly into your emails.
Propel’s monitoring tools are powered by AI models that are trained at the brand level and fine-tuned for each individual brand. This ensures that only relevant articles are flagged for your attention, so you no longer have to sift through irrelevant results.
In times of crisis, Propel’s AI Media War Room stands out as the only tool in the world that allows you to fine-tune an AI model for crisis communications, at the brand level. It can detect promoter or detractor articles and automatically generate tweets in your brand’s voice—promoting positive coverage and countering negative press in real-time.
Additionally, our pitching preference data tool analyzes over 7 million real pitches in an aggregated and automated way. By understanding the topics, times, and days each journalist prefers to be pitched, Propel helps you optimize your outreach strategy for maximum impact.
By integrating these advanced AI tools into your PR workflow, Propel empowers you to manage your PR efforts with unprecedented precision and efficiency. Whether it’s identifying the right journalists, crafting personalized pitches, or monitoring your brand’s media presence, Propel’s AI-driven features ensure you’re always one step ahead in the fast-paced world of public relations.