Propel makes it easy to schedule your email pitches for later, whether you’re sending a single email or a mail merge to multiple recipients. Follow the steps below to schedule your emails efficiently.
Here's a video walkthrough of the entire process:
Step-by-Step Procedure:
- Open Gmail and click Compose.

- Connect your email to a Pitching Initiative.

Add recipients:
- For a single email, type the recipient’s email address in the To field.
- For multiple contacts, select your Pitching Initiative, then click on This Media List.

- Compose Your Email: Write a subject line and draft your pitch.

Schedule Your Email:
- For a single email: Click the arrow next to Send and select Schedule Send.
- For a mail merge: Click Schedule Mail Merge.

Choose Your Scheduling Option:
- Pitchbooster: Automatically sends emails at the optimal time for each journalist.
- Pre-defined times: Select from Gmail's suggested send times.
- Custom: Pick a specific day and time.

Finalize the Scheduling:
- Choose your date and time, then click Submit.
- Click Continue to confirm.

Review or Reschedule Your Emails:
- Check your Drafts folder to see scheduled emails. Look for the send time at the top right.

- To reschedule, open the draft, click the arrow next to Send, and select a new time.

- Unschedule Your Email: To cancel a scheduled email, just delete the draft.
By following these steps, you can easily schedule your pitches in Gmail for optimal timing, ensuring your emails reach journalists when they’re most likely to engage.