How to Compare Share of Voice for Competitors/Perform Competitor Analysis?

How to Compare Share of Voice for Competitors/Perform Competitor Analysis?

Comparing your Share of Voice with competitors is key to understanding how your brand is performing in the media landscape.

Watch our video guide for a clear, step-by-step explanation:

Step-by-Step Procedure

  1. Set Up Alerts for Competitors: Create alerts for competitor brands you'd like to compare. Learn how to create alerts.


  2. Go to Graphs View: In the Media Monitoring tab, switch to the Graphs View to visualize Share of Voice metrics.


  3. Select “Share of Voice”: Use the dropdown to choose Share of Voice as your graph type.


  4. Add Competitor Alerts: Type in the alert names for each competitor to compare.


  5. Analyze the Graph: The graph will display how your brand and competitors are performing over your selected date range.
  6. Group Mentions: Use the “Group Mentions” toggle to remove duplicates and syndications for cleaner data.
  7. Review Table View: Below the graph, you’ll see a breakdown by alert across different time periods (Today, Last 7 Days, Last 30 Days).


  8. Download Report: Export your Share of Voice comparison as a CSV or PDF for sharing and analysis.


That’s it! With Propel’s Share of Voice analysis, you can easily benchmark your media presence against competitors and make more informed strategic decisions.


    • Related Articles

    • How to Share Dashboards in Propel

      Propel allows you to share interactive PR dashboards with your team and stakeholders, ensuring seamless collaboration and real-time insights. Here's how to share a dashboard in Propel: Go to Profile Settings: Log in to your Propel account and click ...

    • How to Save and Share Broadcast Clips Using Propel's Monitoring Dashboard

      Propel’s Broadcast Monitoring allows you to easily save and share important broadcast clips directly from the platform. Follow the steps below to learn how to save, preview, and share broadcast clips with your team or external stakeholders. Watch our ...

    • Navigating the Monitoring Dashboard

      The Monitoring Dashboard is your go-to tool for tracking media coverage in real-time across different categories like Online & Print, Social, and Broadcast. This guide will walk you through the key features, from filtering mentions to downloading ...

    • What is Media Monitoring?

      In today's fast-paced and digitally-connected world, it's essential for public relations (PR) agencies and in-house PR teams to stay on top of their game. One way to do this is through media monitoring, a process that involves tracking and analyzing ...

    • How to Create a "Content Project" in Propel

      "Content Project" in Propel helps you streamline the process of creating PR materials by allowing you to generate AI-powered or manually written pitches and press releases in one organized space. Here's a video walkthrough of the entire process: ...