How Often Do You Update Your Media Database?

How Often Do You Update Your Media Database?

Our database is being monitored and updated 24/7 thanks to our globally distributed data team and automated tools. 

For example, we have tools that monitor journalists' public social profiles (like LinkedIn), so when when they change jobs our data team would be notified to check out if the contact details in our database need to be updated.

    • Related Articles

    • Propel's Media Database

      Using a media database is an essential tool for PR professionals as it allows them to effectively connect with journalists and pitch their stories. By utilizing a media database, PR pros save hours of manual research, find unique targets, and stay up ...
    • Searching the Media Database

      The Propel media database is broken down into the following search types: Journalists Articles Outlets Twitter Influencers Searching the Database – Journalists and Outlets One of the ways to search the media database is when you know which ...
    • Building a Media List

      The first step you take for each media relations campaign is to create a new media list. In Propel, media lists are also known as pitching lists and pitching initiatives – all 3 of these terms are interchangeable. For the remainder of this guide, we ...
    • How to Use Propel's "Media List Project" for Efficient PR Outreach

      With Propel's Media List Project, building the perfect media list is a breeze. Import contacts, create custom lists, and send personalized pitches—all in one place, saving you time and boosting your PR game! Watch our video guide for a clear, ...
    • What is Media Monitoring?

      In today's fast-paced and digitally-connected world, it's essential for public relations (PR) agencies and in-house PR teams to stay on top of their game. One way to do this is through media monitoring, a process that involves tracking and analyzing ...