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  2. Contact and Media List Management

Organizing Contacts

Learn to organize and manage contacts in Propel.

Any PR professional knows that good contact and media list management is the basis for effective pitching. Building and managing media lists is one of the basic functions of Propel. If you have used a CRM before, you will appreciate how Propel is tailored for PR-specific needs. If you have been managing your contacts and lists through spreadsheets, then you will be amazed at how much Propel simplifies this process.

Viewing Contacts and Pitching Lists

Contacts and pitching lists are accessible through the Pitch menu:



Pitching Lists

A pitching list is a media list that you use for pitching. You create one list for each of your pitching initiatives (campaigns). Contacts can appear in multiple lists, and you can archive these pitching lists once the pitching initiative is complete to keep them organized and clutter-free.

My Contacts

This lists all of your firm’s contacts in Propel without a breakdown by media list. Contacts appear in this list after they've been imported from the media database, added manually, or uploaded from a CSV. Each contact appears only once, and all contacts are available to everybody at your firm.

Searching for Contacts

As part of building your pitching list, you must find the contacts that are most likely to accept and publish your story. Propel makes it very easy to find the contacts that you need.

Finding contacts in My Contacts

All contacts you add to Propel appear in your My Contacts list and are accessible from the main menu under Pitch. We give you several ways to easily find the contacts you are looking for.



  • Search – In the top left corner, there is a search bar. This is free text, and will search through all contact fields, including name, media outlet, job title, and more.
  • Sort – Several sort options help you find the contacts you need. Sorting by response rate can help you find the contacts most likely to answer your pitch, or sorting by recently contacted makes it easy to understand who you've been talking to the most.
  • Filter by – View contacts you've previously pitched, or exclude contacts meeting double pitch criteria and not wanting to pitch again immediately or Contacts with updated details where you can update the contact details with the latest details we have in our database.
    If you are viewing a pitching list and not My Contacts, you can also exclude contacts who are already pitched or view contacts who are assigned to you.
  • Select tags – Tags are one of the most powerful ways to segment media lists. For example, you can search by a topic such as Health & Medicine or for Local news to find contacts appropriate for your regionally targeted pitch. Any contact with the selected tags will be shown when filtering by tags. See below for how to tag contacts.

Adding Contacts

You can add contacts by clicking on the Add Contact button on the top right side of My Contacts. It has three options:

1. Add from media database: Search Propel’s media database and add the journalists to any media list, it will be automatically added to My Contacts

2. Import contacts from CSV: You can import contacts from CSV file as well. The sample format is provided for reference. Please refer  Uploading a CSV for more details.

3. Create Contact Manually: Contacts can be created directly on Propel, fill in the required information and you have the contact ready to take advantage of Propel capabilities and pitch them.


Tagging Contacts

Tagging contacts makes it very easy to segment and search your media lists. Once you tag a contact, that tag will appear everywhere that contact appears, including the My Contacts list and all media lists. You can then filter your contacts by tags to group them exactly the way you want, including from Gmail or Outlook at the time of pitching.

Tags can be added to your contacts in the following ways:

Importing tags from the media database (automatic)

Tags are automatically imported from the Propel media database when you add journalists to your media lists.

Adding tags manually

You can manually tag one or more contacts, either from the My Contacts list or from within a pitching list.

  • To tag a single contact, click the ellipses button on the appropriate contact's card and then click the tag button.



  • To tag multiple contacts at once, select multiple contacts using the checkboxes or Select all for all contacts and then click the tag button.

  • Tags can be removed in the same way.

Adding tags from a CSV upload

Many contacts can be tagged at once during a CSV upload. Please see Uploading a CSV for more details.

Updating Contact Details

As we all know, reporters move around all the time, and there is a constant need to update contact details. Unlike when using spreadsheets, in Propel you must update a contact's details only once, which will be reflected on all media lists throughout Propel. You can access and edit a contact's profile from My Contacts or any pitching list where they appear. The change will be reflected immediately for all users everywhere this contact appears in Propel.


Archiving a Contact

If you would like to hide a contact on all of your media lists, whether it's because they're no longer publishing stories or because they moved to a beat that you don't pitch for, you can archive that contact (managers or administrators only).

To archive a contact, go to My Contacts and click the archive button on a contact card.




To archive multiple contacts at once, select multiple contacts using the checkboxes or Select all for all contacts and then click the archive button.




This contact will be immediately hidden on all of your media lists. If you change your mind, you can find archived contacts using the active/archived filter on the right side, just below the Add Contact button under My Contacts. You can then use the unarchive button on the contact card to unarchive them.