Never miss a brand or client mention using Propel's media monitoring suite.
In today's fast-paced and competitive business world, companies need to stay on top of their public relations efforts to ensure that they are always aware of what is being said about them in the media. One of the most effective ways to do this is through media monitoring. In this article, we'll discuss how to create a media monitoring alert in Propel.
Step 1: Determine Your Monitoring Objectives
Before you can create an effective media monitoring alert, you need to define your monitoring objectives. What kind of media coverage are you interested in tracking? Is it mentions of your company, your products or services, your industry, or your competitors? Once you have a clear idea of what you want to monitor, you can begin setting up your media monitoring alerts.
Step 2: Set Up Your Alerts
- If you're more of a visual learner:
- Otherwise, check out this article with step by step instructions on creating a monitoring alert.
Step 3: Review and Refine Your Alerts
Once you have set up your alerts, it's important to review them regularly and refine them as needed. As you begin to receive alerts, you may find that you are getting too many or too few results. This is the time to adjust your search terms or media sources to ensure that you are getting the information you need.
Step 4: Take Action on Your Alerts
Finally, it's important to take action on the information you receive through your media monitoring alerts. Use the information you gather to inform your public relations strategy, identify potential issues or crises, and monitor your competitors. You may also want to use your media monitoring alerts to engage with journalists, bloggers, or social media influencers who are talking about your brand.
In conclusion, media monitoring is a crucial component of any effective public relations strategy. By setting up alerts using Propel, you can stay on top of media coverage of your brand and take action on the insights you gain. By following these steps, you can create effective media monitoring alerts that help you stay ahead of the curve and build a strong, positive reputation for your brand!
To learn more about how to use Media Monitoring with Propel, check out these Youtube tutorials:
How to Create an Online and Print Alert