How to enable the PR Business Outcomes dashboard for your clients
Propel offers deep insights into business outcomes resulting from your PR efforts through the PR Business Outcomes Dashboard. This powerful feature can be shared with clients or used for internal reporting, providing valuable metrics on the impact of your PR campaigns.
To gather data for the dashboard, Propel integrates with Google Analytics. Each client must grant permission from their Google Analytics account to enable this dashboard.
Here's a video walkthrough of the entire process:
Steps for Propel Users
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Go to Settings: In the Propel homepage, click on your user avatar, then select Settings.
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Go to the Accounts section.
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Select the Relevant Account: Click on the account where you would like to enable Business Outcomes.
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Open the Business Outcomes Tab.
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Copy the Google Analytics Link:
- A unique Google Analytics link will be generated for this account.
- Copy the link and send it to your client or the team member who has access to their Google Analytics account.
Once your client grants the necessary permissions via the link, the PR Business Outcomes Dashboard will be enabled, allowing you to monitor and measure the success of PR campaigns through direct business outcomes.
If you encounter any issues or need further assistance, feel free to reach out to Propel Support.
Steps for your client (send them these instructions).
Wrapping up
If your client correctly completed the instructions above, you should now see the connected Google Analytics account in the Business Outcomes tab of the account profile.
The Business Outcomes dashboard will be available to you the day after your client completes these steps. If for some reason you don’t see data appear in the dashboard, please reach out to us at support@propelmypr.com.
If at any time in the future your client needs to change the connected Google Analytics account or properties, send them the link again, and have them follow the instructions above (the same as the first time).
If you or your client has any questions about the Google Analytics integration or PR Business Outcomes dashboard, please feel free to reach out to us at support@propelmypr.com.
To learn more about the Business Outcomes Dashboard, check out this Youtube tutorial.