Enabling the Business Outcomes Dashboard

How to enable the PR Business Outcomes dashboard for your clients

We are excited at Propel to be delivering deep insights on business outcomes resulting from your PR efforts. We have built a PR Business Outcomes dashboard that you can share with your clients and/or use for internal purposes.

In order to gather the data, we have built an integration with Google Analytics. For each client that you would like to have a PR Business Outcomes dashboard for, permission has to be granted from their Google Analytics account.

Your client will have to follow these steps within their Google Analytics screen in order to give you the ability to have a PR Business Outcomes dashboard for them.

The first thing your client will need to do is click on the admin button at the bottom left corner of the Google Analytics screen.

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Select the desired website and then click on user management.

Then click on the + icon and select “Add users”.

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Then click on the “Add” Button and enter the email address google-analytics@propelmypr.com. Make sure that only the “Read & Analyze” checkbox is selected.

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Please make sure that the checkbox next to ”Notify new users by email” is checked.

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Make sure that the email address has been added as a user. If it is, you are good to go!

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The dashboard will be available to you within 1-3 business days after completing these steps. If for some reason you don’t see the dashboard appear, please reach out to us at support@propelmypr.com.

If you or your client has any questions about the Google Analytics integration or PR Business Outcomes dashboard, please feel free to reach out to us at support@propelmypr.com.