Finding the right journalist is the foundation of successful PR outreach. PropelLM helps you discover reporters through simple natural language prompts, without needing to manually apply filters.

How Journalist Search Works

Simply type what you are looking for in plain language, and PropelLM automatically handles the rest. Criteria such as topic, beat, location, outlet tier, media type, reach, and classification are applied behind the scenes based on your prompt. There is no need to manually configure filters.

This approach improves accuracy and reduces irrelevant results.

Example Search Queries

• Find fintech journalists in New York

• Search healthcare trade reporters in California

• Look up tier-1 national reporters covering climate policy

• Identify reporters covering AI startups

Expand Outreach with Lookalike Journalists

If a specific journalist covered your story well, you can find editorially similar reporters. This helps you scale outreach while maintaining relevance.

Analyze Before You Pitch

Before drafting your email, use PropelLM to:

• Review recent articles
  

• Understand coverage themes

• Identify framing preferences
  
  
  

• Spot recurring topics
  

This increases pitch relevance and response rates.

Best Practices

• Use natural language prompts for journalist discovery

• Avoid overly broad or vague descriptions

• Combine geography and topic for precision

• Review recent coverage before drafting outreach