How to Find the Right Journalists Using PropelLM
Finding the right journalist is the foundation of successful PR outreach. PropelLM helps you discover reporters through simple natural language prompts, without needing to manually apply filters.
How Journalist Search Works
Simply type what you are looking for in plain language, and PropelLM automatically handles the rest. Criteria such as topic, beat, location, outlet tier, media type, reach, and classification are applied behind the scenes based on your prompt. There is no need to manually configure filters.
This approach improves accuracy and reduces irrelevant results.
Example Search Queries
Find fintech journalists in New York
Search healthcare trade reporters in California
Look up tier-1 national reporters covering climate policy
Identify reporters covering AI startups
Expand Outreach with Lookalike Journalists
If a specific journalist covered your story well, you can find editorially similar reporters. This helps you scale outreach while maintaining relevance.
Analyze Before You Pitch
Before drafting your email, use PropelLM to:
Review recent articles
Understand coverage themes
Identify framing preferences
Spot recurring topics
This increases pitch relevance and response rates.
Best Practices
Use natural language prompts for journalist discovery
Avoid overly broad or vague descriptions
Combine geography and topic for precision
Review recent coverage before drafting outreach
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