How to Draft and Send PR Pitches Using PropeLLM

How to Draft and Send PR Pitches Using PropeLLM

PropeLLM streamlines the entire pitching workflow, from idea to ready-to-send draft. Once your pitch is generated, the Agent provides a direct link that opens your email in Propel with drafts already populated, making it fast and seamless to go from strategy to sending.

The End-to-End Pitching Flow

Here's how the complete workflow looks in practice:


NotesPitch and Press Release → Media List → Drafts → Send

  1. Click "Launch Full Campaign" pre-built prompt.

  2. Answer the specific questions by the Agent.

  3. Verify the media list generated by PropeLLM.

  4. Confirm which account to save the media list/pitching initiative in.

  5. Click the direct link provided by the Agent to open your email in Propel.

  6. Your drafts are already loaded into the pitching initiative, ready to send.

What PropeLLM Includes in a Pitch

Each draft includes:

  • A concise 4–8 word subject line

  • A 100–150 word email body

  • Clear value proposition

  • Structured storytelling

  • Journalist-relevant framing

The Agent references your previous pitch examples to match your tone and voice.

Personalize Before Sending

You can generate:

  • Journalist-specific introductory paragraphs

  • Coverage-based references

  • Relevant article mentions

This ensures personalization without manual research.

Manage Media Lists & Initiatives

The Agent allows you to:

  • Create new media lists

  • Add journalists to lists

  • Retrieve list details

  • Save pitch drafts to initiatives

  • Access sending links inside Propel

Best Practices

  • Always review the pitch before sending

  • Customize subject lines when needed

  • Reference recent journalist coverage

  • Track engagement metrics post-send

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