How to Build and Manage Media Lists with PropeLLM
Building targeted media lists is one of the most time-consuming parts of PR outreach. Teams often spend hours searching for relevant journalists, organizing contacts, and updating lists manually.
PropeLLM simplifies this process by helping you discover journalists, create media lists, and manage contacts directly through the AI Agent. Instead of manually compiling lists, you can generate and organize them using simple prompts.
Build a Media List with PropeLLM
Ask the Agent to build a list based on your targeting criteria. For example:
Find journalists covering fintech startups in the U.S.
Build a media list for AI and enterprise technology reporters
Identify healthcare journalists writing about digital health
Review the suggested contacts to ensure they match your outreach goals.
Confirm where to save the list by selecting the appropriate account or pitching initiative.
The media list is automatically created and stored in your Propel workspace.
Add or Update Journalists in a List
Once a list is created, PropeLLM can help you expand or refine it. For example:
Add more journalists covering climate tech
Include reporters from Tier-1 outlets
Expand the list to include podcast hosts
This allows you to continuously refine lists without manually searching the database.
Retrieve or Review Existing Media Lists
You can also ask PropeLLM to retrieve or summarize lists already saved in your account. For example:
Show the journalists in my fintech media list
Retrieve the reporters in the AI campaign list
How Media Lists Fit Into the Pitching Workflow
Media lists created with PropeLLM integrate directly into your pitching workflow.
Once a media list is created, the Agent can:
Generate pitch drafts for those journalists
Save drafts into a pitching initiative
Provide a direct link to open the outreach email in Propel
This keeps research, writing, and outreach connected in a single workflow.
Result Achieved
Using PropeLLM to build and manage media lists allows PR teams to:
Discover relevant journalists faster
Automatically organize contacts into lists
Expand lists with targeted suggestions
Connect media lists directly to pitching campaigns
This reduces manual research and helps teams move from media discovery to outreach more efficiently.
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