How to Analyze PR Campaign Performance with PropeLLM

How to Analyze PR Campaign Performance with PropeLLM

PropeLLM helps you turn dashboard metrics into actionable insights. Instead of manually exporting data, you can analyze campaign performance directly through structured queries.

Metrics You Can Analyze 

  • Pitches sent

  • Open rates

  • Response rates

  • Pitches Conversion Rate

  • Articles published

  • Outlet tier breakdown

  • Media type performance

  • Backlink metrics

  • Estimated reach (UMV)

  • Traffic from Coverage Backlinks

  • Goal Completion from Coverage Backlinks

  • Coverage by:

    • Campaign

    • Outlet tier

    • Backlink

    • Coverage type

  • Pitching Activity

  • Top Contacts

How to Ask Performance-Related Questions

You can request analysis by defining a date range. For example:

  • Analyze campaign performance for a given quarter

  • Review response rates for last month

  • Compare outlet tier performance this quarter

  • Evaluate backlink performance in January

The Agent calculates metrics and identifies trends.

How to Use Insights Strategically

With analytics insights, you can:

  • Adjust targeting by outlet tier

  • Refine subject lines

  • Improve personalization strategy

  • Reallocate outreach efforts

  • Identify underperforming segments

Why This Matters

PR analytics should guide decisions and not just document results. PropeLLM transforms raw metrics into a strategic direction.


    • Related Articles

    • PropeLLM - Complete Overview

      PropeLLM is an AI-powered PR assistant built directly into the Propel platform. It helps communications teams discover journalists, develop story angles, draft pitches, manage media lists, and analyze campaign performance, all in one unified ...

    • Using PropeLLM for PR Strategy & Story Angles

      Strong media coverage starts with strong framing. PropeLLM helps you develop compelling story angles before you write a pitch or press release. Instead of jumping straight into drafting, you can refine the narrative first. What PropeLLM Generates ...

    • How to Draft and Send PR Pitches Using PropeLLM

      PropeLLM streamlines the entire pitching workflow, from idea to ready-to-send draft. Once your pitch is generated, the Agent provides a direct link that opens your email in Propel with drafts already populated, making it fast and seamless to go from ...

    • Managing Your PR Campaign through Propel's "A-Z Pitching" Project

      Save time and don't skip a beat with the ultimate task assistant for executing PR projects from start to finish. “A-Z Pitching Project” helps you streamline your PR activities, from building a media list to generating pitches to monitoring coverage ...

    • How to Find the Right Journalists Using PropelLM

      Finding the right journalist is the foundation of successful PR outreach. PropelLM helps you discover reporters through simple natural language prompts, without needing to manually apply filters. How Journalist Search Works Simply type what you are ...