How to Analyze PR Campaign Performance with PropeLLM

How to Analyze PR Campaign Performance with PropeLLM

PropeLLM helps you turn dashboard metrics into actionable insights. Instead of manually exporting data, you can analyze campaign performance directly through structured queries.

Metrics You Can Analyze 

  • Pitches sent

  • Open rates

  • Response rates

  • Pitches Conversion Rate

  • Articles published

  • Outlet tier breakdown

  • Media type performance

  • Backlink metrics

  • Estimated reach (UMV)

  • Traffic from Coverage Backlinks

  • Goal Completion from Coverage Backlinks

  • Coverage by:

    • Campaign

    • Outlet tier

    • Backlink

    • Coverage type

  • Pitching Activity

  • Top Contacts

How to Ask Performance-Related Questions

You can request analysis by defining a date range. For example:

  • Analyze campaign performance for a given quarter

  • Review response rates for last month

  • Compare outlet tier performance this quarter

  • Evaluate backlink performance in January

The Agent calculates metrics and identifies trends.

How to Use Insights Strategically

With analytics insights, you can:

  • Adjust targeting by outlet tier

  • Refine subject lines

  • Improve personalization strategy

  • Reallocate outreach efforts

  • Identify underperforming segments

Why This Matters

PR analytics should guide decisions and not just document results. PropeLLM transforms raw metrics into a strategic direction.