Propel offers advanced unsubscribe options that give journalists more control over their email preferences, ensuring you respect their choices while maintaining a strong deliverability rate. Unlike traditional email systems, which provide only one unsubscribe option, Propel allows journalists to opt out of specific communications based on their preferences.
Watch our video guide for a clear, step-by-step explanation:
Unsubscribe Options in Propel
- Specific Campaign: Journalists can opt out of emails related to the specific campaign being pitched, while still receiving communications from other campaigns.
- Brand Overall: This option lets journalists opt out of all emails from the brand that is being pitched.
- This PR Professional: Journalists can choose to opt out of emails from the specific PR professional who sent the pitch, allowing them to still receive outreach from other members of your team.
- Entire PR Agency: If a journalist no longer wishes to receive any emails from your entire PR agency, they can opt out of all communications sent by your agency.