Using a media database is an essential tool for PR professionals as it allows them to effectively connect with journalists and pitch their stories. By utilizing a media database, PR pros save hours of manual research, find unique targets, and stay up to date with the latest media trends and contact information.
Propel's media database, unlike any other, provides PR professionals with access to over 1 million journalists, offering vital information such as contact details, outlet info, articles, Twitter activity, and pitching preferences. Using this data, PR pros can create personalized pitches that capture journalists' attention and establish meaningful relationships. Using a media database like Propel's is essential for successful pitching, empowering users to deliver targeted pitches and secure valuable media coverage.
Categories within Propel's Media Database
Journalist Search
The journalist search tool lets you find specific journalists using various filters, such as category, topic, outlet prominence, location, and media type. The "Topic Prompt" field leverages AI to match your input with the most relevant journalists based on your prompt, and gives you a highly targeted (not more than 200 journalists) list within seconds. Additionally, the "Topic Keyword" filter enables broader searches through a traditional search approach, allowing for more general topic exploration.
Article Search
The article search allows users to discover journalists based on their published work and find specific articles. You can search by article title, content, author name, and apply various filters to narrow down the most relevant results.
Outlet Search
The outlet search filters are exactly the same as the journalist search filters, but the results are shown as outlets. If the outlet has a general inquiry email address, users can add outlets directly to their media lists.