Use Propel's outlet search to find targeted publications to pitch.
To access the Outlet search, click on the third tab in the Discover section.
Topic Keywords
The topic keyword search is a versatile tool that lets you find outlets based on the topics they usually cover. This free-text search integrates directly with Propel's Article Search, scanning article headlines to pull in outlets of matching articles. For broader search terms like "AI," "fashion," or "public relations," the topic keyword search will return all relevant outlets.
Exclude Keywords
Use this field to exclude specific keywords from your outlet search results. For example, if you're searching for "Food" but want to avoid any results related to restaurants, simply exclude "restaurants" as a keyword.
Name and Domain Name
One of the ways to search the media database is when you know which outlet(s) you're looking for. Let’s say you know the outlet you want to pitch – but you don’t have the main outlet email address/phone number, in this case, the outlet search is for you. Also, if you have the outlet URL, you can search using the domain to get information about the outlet.
Additional filters
To narrow your search results, there are several types of filters you can use:
- Classification
- Trade - B2B
- Consumer - B2C
- Reach
- Outlet prominence
- Location (city, state, country)
- Phone
- Language
- Media type
- Television
- Online media
- Freelance journalist
- General
- Magazine
- News agency
- Newspaper
- Trade
- Blog
- Cable
- College media
- Microblog
- Podcast
- Radio
Adding Journalists from Outlets to a Media List
Once you've identified the outlets you need, you can click on the Outlet Profile and find journalists to pitch in the "Journalists" tab.