Journalist (Database) Search & Tips for Better Results

Use Propel's Discover Tab to Find the Right Contacts to Pitch

Watch our video guide for a clear, step-by-step explanation:

To access Propel's Media Database, click on the Discover tab.

Using the Journalist Search

Only show verified contacts

Prompt

Prompt allows you to leverage AI to find the most accurate results possible. This can be based on a pitch, press release, description of your news, or key phrases. Propel’s AI matching technology leverages the latest in vectors and embedding rather than traditional text-based search, to give better results. The filter cross references the Journalist profile, Articles written, and Industry of choice to deliver highly accurate results. Hover over the question mark for more information. To provide the most relevant matches, the results are restricted to 200 journalists.

Exclude Topic Keywords

Use this field to exclude specific keywords from your journalist search results. For example, if you're searching for "Super Bowl" but want to avoid any results related to restaurants, simply exclude "restaurants" as a keyword.

Name and Outlet Name

One of the ways to search the media database is when you know which journalist(s) you're looking for. Let’s say you know the journalist you want to pitch – but you don’t have her contact info. Or you have a specific media outlet you would like to target, but you don't know the title and contact info of each journalist there. In these cases, the journalist search is for you.

Additional filters

To narrow your search results, there are several types of filters you can use: 

• Classification
  • Trade - B2B
  • Consumer - B2C
• Reach
• Outlet prominence
• Job title
• Location (city, state, country)
• Email
• Phone
• Media type 
  • Television
  • Online media
  • Freelance journalist
  • General
  • Magazine
  • News agency
  • Newspaper
  • Trade
  • Blog
  • Cable
  • College Media
  • Microblog
  • Podcast
  • Radio

Adding Journalists to a Media List

Once you've identified the journalists you need, check them off or Select all and click on  Add to Media List. You can also create a new media list on the fly!

Tips and Tricks for Effective Journalist Search

• For multiple keywords, separate them with a comma.

• You can exclude keywords to narrow the search.

• For broad topics, use Keyword Search. For the top 200 most relevant journalists for a niche topic, use AI Powered Results.

• Ensure precise targeting by switching between AI-Powered and Keyword Results based on your needs.