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      Journalist (Database) Search & Tips for Better Results

      Use Propel's Discover Tab to Find the Right Contacts to Pitch

       

      Watch our video guide for a clear, step-by-step explanation:

       

       

       

      To access Propel's Media Database, click on the Discover tab.


      Using the Journalist Search

      Only show verified contacts

      When this option is enabled, your lists will show only contacts with fully verified details. To see all available contacts, simply disable the option. It is enabled by default.

      Prompt

      Prompt allows you to leverage AI to find the most accurate results possible. This can be based on a pitch, press release, description of your news, or key phrases. When you hit Search, you will get two types of results:

      1. AI-Powered Results: Propel’s AI matching technology leverages the latest in vectors and embedding rather than traditional text-based search, to give better results. The filter cross references the Journalist profile, Articles written, and Industry of choice to deliver highly accurate results. Hover over the question mark for more information. To provide the most relevant matches, the results are restricted to 200 journalists.
      2. Keyword Powered Results: If you'd like to go the more conventional way, you can switch to Keyword Results, which will show all journalists who have written on the topics mentioned in the Prompt.

      Exclude Topic Keywords

      Use this field to exclude specific keywords from your journalist search results. For example, if you're searching for "Super Bowl" but want to avoid any results related to restaurants, simply exclude "restaurants" as a keyword.

      Name and Outlet Name

      One of the ways to search the media database is when you know which journalist(s) you're looking for. Let’s say you know the journalist you want to pitch – but you don’t have her contact info. Or you have a specific media outlet you would like to target, but you don't know the title and contact info of each journalist there. In these cases, the journalist search is for you.

      Check the Exact Match box to get results exactly matching your search term.

      Additional filters

      To narrow your search results, there are several types of filters you can use: 

      • Classification
        • All
        • Trade - B2B
        • Consumer - B2C
      • Reach
      • Outlet prominence
      • Job title
      • Location (city, state, country)
      • Contact Details
        • Email
        • Phone
      • Social Username
      • Language

      Adding Journalists to a Media List

      Once you've identified the journalists you need, check them off or Select all and click on  Add to Media List. You can also create a new media list on the fly!

       

      Tips and Tricks for Effective Journalist Search

      • For multiple keywords, separate them with a comma.

      • You can exclude keywords to narrow the search.

      • For broad topics, use Keyword Search. For the top 200 most relevant journalists for a niche topic, use AI Powered Results.

      • Ensure precise targeting by switching between AI-Powered and Keyword Results based on your needs.

      Note: The AI-Powered search should be your go-to option for finding journalists unless you’re specifically looking for very broad search results.