Managing Your PR Campaign through Propel's "A-Z Pitching" Project

Save time and don't skip a beat with the ultimate task assistant for executing PR projects from start to finish. “A-Z Pitching Project” helps you streamline your PR activities, from building a media list to generating pitches to monitoring coverage outcomes, all within a single platform.

Steps to Manage Your PR Campaign

1. Go to the “Projects” tab.
   
   
   
   
2. Select “Add New Project”.
   
   
   
   
3. Click the “Start Project” button under “A-Z Pitching”.
   
   
   
   
4. Add the project name and select the related account.
   
   
   
   
5. Follow the steps as outlined. First, click "Write Your Pitch".
   You have two options:
   1. By default, you can generate an AI pitch note by selecting the "Propel Standard Voice" or any other voice you’ve set up. You can also set up a new voice by adding a pitch you've already written.
      
      
      
      
   2. Alternatively, click on the small dropdown arrow to manually write the pitch by typing out the pitch subject line and the body.
      
      
      
      For a detailed guide on how to generate AI pitches, please follow this link:
6. For this guide, we are going to use Propel’s AI tool to generate the pitch draft.
   
   
7. Don’t forget to click “Save”.
   
   
   
   
8. Click "Write Your Press Release". You can generate an AI press release or manually add your own.
   
   
   
   
9. Click "Build Your Media List".
   The "Media List" tab displays your existing media lists.
   
   There are several ways to build your media list:
   

   Add from Database	Add media contacts from Propel’s extensive database of journalists.
   Add from My Contacts	Select contacts you've already added to your Propel account.
   Import from CSV	Upload a CSV file with journalists' contact information (ensure it follows the provided format). [Download sample CSV file]
   Create Contact Manually:	Manually add journalists by filling in the required fields.

   
   
   
   
10. The completed media list will display the selected contacts.
    
    
    
    
    
11. To verify journalists' information, use the filters and input fields to search for a particular journalist, publication, or media outlet.
12. Click on "Personalize and Send Email Drafts to Journalists".
    You can use either Gmail or Outlook for this. To send the email, choose one of the following:
    1. Prepare Emails for Specific Contacts: Send to selected journalists from the media list.
    2. Prepare Emails to Everyone on the Media List: Send to all contacts in the media list.
       
       
       
       
       
13. Click "Create Drafts", then continue on the dialog box.
    
    
    
    
14. Select the contacts you want to send your pitch to, then click Select.
    
    
    
    
    
15. Click on "Create Monitoring Alert" to set up alerts for when you receive coverage.
    You can check out this article for an in-depth guide to creating monitoring alerts.
    
    
    
    
    
    
16. Click on "Update Pitch Status" to manage and track the progress of your pitches.
    Propel has the following default statuses:
    
    

    Sent	All pitches automatically receive this status after being sent.
    Opened	As soon as a journalist opens your pitch, the pitch automatically transitions to this status.
    Responded	As soon as a journalist responds to your pitch, the pitch automatically transitions to this status.
    Materials/Interview	After a journalist has expressed interest, move the pitch to this status.
    Article Secured	This status is used to indicate that the journalist has agreed to publish the article, but the article has not yet gone live.
    Article Published	Transition the pitch to this status after your article has been published and you have a URL. See more about publishing articles below.
    Not Interested	If a reporter is not interested in your pitch, use this status. Later on, when you review your pitch history with this reporter, you'll easily be able to see which pitches did not interest them.