With advanced tools and intelligent features, Propel helps PR teams avoid common pitfalls, stay organized, and build stronger relationships with journalists.
Watch our video guide for a clear, step-by-step explanation:
- Centralized PRM System
Propel replaces messy spreadsheets with a centralized PRM system, allowing your team to manage all media contacts in one place. By providing complete visibility into pitch history and journalist engagement, Propel ensures smarter and more efficient outreach that minimizes errors and maximizes results. - Avoid Over-Pitching and Double-Pitching
Over-pitching can harm your email deliverability and tarnish your relationships with journalists. Propel prevents double-pitching by allowing you to set custom rules from the “Firm Settings” page. This feature helps maintain professional, efficient outreach while protecting your deliverability rating. - Advanced Unsubscribe Options
Propel's advanced unsubscribe functionality allows journalists to choose what they opt out of—whether it’s emails from a single sender, specific campaigns, or your entire company. This unique feature preserves relationships while keeping your email deliverability intact. - Hard Bounce Prevention
When a hard bounce occurs, Propel automatically flags the contact, preventing future pitches to that journalist. Propel leverages insights from its extensive user base to ensure you're only sending emails to active, valid contacts, improving both efficiency and deliverability. - Native Email Plugins for Higher Deliverability
Propel’s native email plugins for Outlook and Gmail send emails directly from your inbox, bypassing spam filters. Unlike third-party systems that might flag your emails, Propel ensures your messages land where they belong—in your recipients’ inboxes. - Targeted AI Media Database
Propel’s AI-powered media database delivers 200 highly relevant journalist contacts per query. By focusing outreach on the most suitable contacts, you avoid scattershot tactics, ensuring better engagement and reducing the likelihood of being marked as spam.
From preventing over-pitching to leveraging a targeted AI database, Propel ensures your emails not only reach their destination but also make an impact. With improved deliverability and smarter outreach, Propel empowers your PR team to build stronger journalist relationships and achieve better results.